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onewith is a women’s swimwear brand that has grown rapidly since its inception in 2021, with its most recent growth moment coming from their appearance on Shark Tank in January of 2025. Initially managing operations through a fragmented system of Shopify, Genie, Google Sheets, and Notion, the company struggled with manual demand planning, scattered data, and operational chaos as they grew past 7 figures.
onewith migrated from Genie to DOSS in late Q2-2025. DOSS provided an Adaptive Resource Platform (ARP) with real-time Shopify integration, automated procurement workflows, dual warehouse capabilities, and seamless pre-order management that could handle negative inventory scenarios. Doss helps to figure out pre-order potential, which could drive 5 figures in monthly revenue during peak season.
“We were using Genie, Google Sheets, and Notion, but everything was scattered and required manual work. DOSS gives us real-time visibility, automated workflows, and seamless pre-order management that integrates all core functions into one tailored platform, lifting the logistics and inventory burden off our shoulders.” - Hayley Segar, Founder
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Founded in 2021 by Hayley Segar, onewith crafts swimsuits that fit like no-show underwear, blending comfort and style. From a small apartment, the brand scaled into a multi-million-dollar business, propelled by social buzz and a pivotal Shark Tank episode in January 2025.
Segar stated, “Once our Shark Tank episode aired, I knew we would hit a point of scaling in which our current systems would not work. They served us in the early stages, but with this growth, I knew we’d need a much more sophisticated platform that would consolidate all of the functionality of our other systems into one seamless software.” The surge in demand exposed operational weaknesses, demanding a smarter, unified solution to sustain growth.
As onewith's revenue tripled, its early tech stack - Shopify for sales, Genie for analytics, Google Sheets for forecasting, and Notion for inventory - crumbled. “Genie helped us manage operations below $1M in revenue, but at 3X growth, we needed to scale systems and flexibility,” Segar said.
Manual demand planning caused stock-outs and miscalculated orders, with bi-weekly forecasting adding stress. “Everything was scattered: barcodes in Google Drive, inventory in Notion, manual Excel POs, and Genie for inventory analytics-painful and inefficient,” Segar said. Pre-orders, a key revenue driver, caused confusion as Genie and Shopify couldn’t handle negative inventory. “We leveraged pre-orders heavily, but Genie’s inability to handle negative quantities confused our teams in finance and fulfillment,” Segar noted. Scaling required a unified, automated platform.